But effective testimonials go beyond a simple quote that proclaims your greatness. They need to resonate with your target audience and the people who could also potentially benefit from the work you do in the future. That’s why great testimonials also tell a story — one that inspires and motivates the people reading it.
Your testimonial page serves as a platform to show off how others have benefited from your product or service, making it a powerful tool for establishing trust and encouraging potential buyers to take action.
Plus, having a testimonial page serves as yet another indexed page on your website. It contains content covering product features, pain points, and keywords your marketing team is trying to rank for in search.
